Major retailers including Amazon, Macy’s, Kmart, and Sears have all agreed to pay penalties totaling $1M+ as a result of FTC (Federal Trade Commission) charges. The charges are in relation to these retailers labeling and advertising products sold in stores and online as made of “bamboo”, while they actually were made of “rayon.”
The FTC this week sent warning letters over 70 retailers about the misguided use of “bamboo” advertising. Some of the major “warned” retailers include: Wal-Mart, Amazon.com, JCPenney, Bed Bath & Beyond, Barney’s New York, Bloomingdale’s, Sears, Costco Wholesale, Hanes, Isotoner, Jockey, Kmart, Kohl’s, BJ’s Wholesale Club, Macy’s, Nordstrom, Overstock.com, QVC, REI, Saks Fifth Avenue, Target, The Gap, Tommy Bahama, Toys R’ Us, and Zappos.com.
Last year, the FTC sued several retailers for advertising rayon as bamboo.
“We need to make sure companies use the correct labeling and marketing in their efforts to appeal to environmentally conscious consumers,” David C. Vladeck, director of the FTC’s Bureau of Consumer Protection, mentioned. “Rayon is rayon, even if bamboo has been used somewhere along the line in the manufacturing process.”
If retailers fail to comply to the FTC regulations, the penalty can be severe: $16,000 per violation.
It’s important to note that Singlo Bamboo shirts are made out of 70% viscose from organic bamboo and 30% organic cotton. Singlo Bamboo promises to be the softest most comfortable shirt you own or your money back.